DressCode:HighFashion: Burberry Celebrates The Opening Of Its Hong Kong Flagship Store

Wednesday, November 7, 2012

Burberry Celebrates The Opening Of Its Hong Kong Flagship Store

Christopher Bailey hosted an event to celebrate the opening of the new Burberry flagship store at Shop 101 & 201, Pacific Place, in Hong Kong on november 4th.

Having a size of 21,500 square feet / 2,000 square meters, it is the largest Burberry store in the Asia Pacific region.

3 Burberry Flagship Store, Pacific Place, Hong Kong2

The store draws inspiration from the recently-opened Burberry flagship on Regent Street in London and reflects the store design concept developed by Chief Creative Officer Christopher Bailey. British materials and themes used throughout with the brand’s first exterior crystal façade referencing iconic Burberry check. It also has a freestanding marble staircase, inspired by the Regent Street store.

The event was live streamed onto custom-built exterior screens, while interior video walls throughout the store showcased a real time content stream from the event including Instagram imagery.

British musician Carl Barat and Cantonese musician Khalil Fong both performed live at the event.

Khalil Fong performing
Over 500 guests attended the event at the Pacific Place store, including Rosie Huntington-Whiteley, Maggie Cheung, Huang Xiao Ming, Girl’s Generation members Soo Young and Yuri, Joey Yung, Anthony Wong, Denise Ho, Edmond Leung, Shine, Kathy Chow, Ana Rivera, Du Juan, Wyman Wong and Hilary Tsui.